Yes, the TikTok hype is legit.Ĭan we really talk about 2020 without mentioning TikTok? Our research across 46 countries is consistent and harmonized, meaning we can get the full picture of what’s happening on the ground, and why. Societies went into lockdown at different times and for different lengths, cases have peaked at different rates between countries, consumer groups have reacted differently to spending more time at home, climate has impacted how people use their home space, different economy types have impacted the scale of remote working between countries…

But just because most of the world has found itself in a similar position in 2020 doesn’t mean we’re seeing a uniform picture in changing consumer behaviors – far from it. It’s pretty rare that most of the world gets told to stay at home for a prolonged period of time.

Why is it time for online education to shine?.

Should tanking economic confidence deter marketers?.

It’ll be years before we realize the true extent of what’s changed in 2020, but in the first of this two-part series, we’re looking closer at the major consumer trends and shifts our research has uncovered this year so far. To rebuild, they need to understand what’s changed, and separate hype from reality. The economic, political and human impact has been huge, and while consumers find themselves adapting to new ways of working and living, businesses find themselves facing up to the daunting and uncertain prospect of rebuilding. Many are now calling the COVID-19 pandemic and its fallout The Great Reset.

Starcraft the story so far